Australia's next hotel hotspot

City of Moreton Bay has the growth, the natural wonders, and visitor demand, all on Brisbane’s doorstep.

More than 3.6 million people live within a two-hour drive of Australia’s newest city, City of Moreton Bay, located in the heart of booming South East Queensland.

1.6 million more people are expected to move to South East Queensland by 2041, including 300,000 new residents, growing City of Moreton Bay’s population to 800,000.

Only 20 minutes north of Brisbane International Airport, City of Moreton Bay has a big hotel opportunity.

Rapid population growth, incredible beaches and hinterland escapes, a calendar of major annual events, and home to National Rugby League’s newest team, The Dolphins, are all drawing a record number of visitors.

With 4.6 million annual visitors, the demand for short-term accommodation could support an additional 10 hotels and more than 1,500 rooms right now!

 

South East Queensland:

2 in 3

Queenslanders live here

1 in 7

Australians live here

2032

Olympic and Paralympic Games

$34.9

billion investment into hospitals, road, and rail infrastructure

Hotel Investment Guide

Boasting twice as many annual visitors as Noosa, Moreton Bay is one of Queensland's most popular tourist destinations. This guide provides the essential tools to navigate and understand Moreton Bay's investment opportunities. Get your copy today!

Download the Hotel Investment Guide

City of Moreton Bay Hotel Investment Guide

The opportunity

Moreton Bay has a significant undersupply of full-service hotel rooms to meet a growing overnight visitor market.

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Top ten drivers of demand

  1. Supply and demand: 4.6 million annual visitors with only 204 full-service hotel rooms.
  2. Population growth: 500,000 residents growing to 800,000 by 2046.
  3. Major projects: A $40 billion growth map of major projects.
  4. Access and proximity: Connected to Brisbane International Airport, Port of Brisbane, and three biggest population hubs in QLD.
  5. Day visitors: Visitor numbers grew 35% in 2022/2023.
  6. 2032 Olympic and Paralympic Games venue.
  7. Industrial visitors: Four large-scale industrial precincts attract an average of 4,750 interstate visitors each week across the supply chain.
  8. Hospital and health investment: $2.7 billion invested including two major hospital expansions, creating 334 new beds.
  9. Lifestyle: 294 kilometres of coastline with 16 beaches, more than 40 major annual events and Australia's newest National Rugby League team, The Dolphins.
  10. Supporting and incentivising council: A strategic, understanding, and supportive council who is invested in making good developments happen for the region.

The midweek market

Significant visitor leakage currently results from an absence of hotels with 3.7 million day visitors and only 867 thousand overnight visitors.

Visiting friends and relatives (VFR)

Strong population growth over the next 20 years and master planned communities and urban infill developments will see the VFR market continue to grow.

1.1 million day visitors | 416,545 overnight visitors

Health and medical

The expansion of Caboolture and Redcliffe hospital precincts and the new Bribie Island satellite hospital will create significant health-related demand all week.

Leisure

Easy access to Brisbane and the Sunshine Coast, and the convenience of Brisbane International Airport and Sunshine Coast Airport, provide increasing opportunities to welcome overnight domestic and international visitors. 

1.8 million day visitors | 312,300 overnight visitors

Business

Four large-scale industrial precincts attract an average of 4,750 interstate visitors each week across the supply chain.

523,000 day visitors | 78,000 overnight visitors


Education

World-leading tertiary research and innovation hubs, supported by UniSC’s new campus, The Mill at Moreton Bay, provide a solid base for hotel demand from prospective students, visiting lecturers, and conference attendees.

Meetings, incentives, conferences and exhibitions (MICE)

The proximity and accessibility of City of Moreton Bay to Brisbane CBD and Brisbane Airport, and the diverse economic base of the city provide significant opportunities for Moreton Bay to compete within the lucrative MICE market.

City of Moreton Bay currently has limited MICE facilities. This presents a rare, low-competition opportunity to capture an unserviced market.      

Hotel Performance

City of Moreton Bay hotels enjoy strong occupancy, revenue, mid-week rates, and stacks up strongly against other major locations.

Hotel Occupancy Comparision 2023
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